Target Audience

Demographics

This is the sorting of people based on their age, gender and social class. •

• This consists of class A/B/C1 who are professional and non-manual workers like lawyers, teachers and office workers.

• Classes C2/D/E are manual workers, unskilled workers and unemployed like maintenance engineers, post office workers and students.

Psychographics

This is a more personal way of looking at an audience by see what people are like. There are 7 generalised groups to put people into. These groups are:

•

• Mainstreamers – the most common group and tend to want security and often have families to care for.
• Aspirers – the people in this group are goal seekers and often are young more entrepreneurial people. 

• Succeeders – these are people to like to be in control and be prestigious in what they do, they tend to be more upper class people. 

• Reformers – these people like to look at things from a different point of view and can be from nearly any way of life. 

• Strugglers – people in this category tend to lack money and drive as they spend all the money they have and can’t ever seem to find what they are looking for. 

• Resigned – these people are older people who no longer need to work and are free to spend time doing what they like. 

• Explorers – these are adventurous people who are not afraid to try new things and love getting involved with both new and old thing they may not have done before. Again these people tend to be younger as they have less family to care for and support. 

Comparing to other films

•I have compared my film to pacific rim as it has science fiction ideas in it like the box which appears to teleport the boys to an unknown location.

•I have also compared my film to man of steel as my film will contain super powers and magic often shown in fantasy, but still fairly realistic.

My Target Audience

•I have made a table using the two films I compared my film to show a rough idea of the audience figures I hope to get.

Age	%	Gender	%	Class	%
4-6	0%	Male	65%	AB	30%
7-11	3%	Female	36%	C1	35%
12-14	7%			C2	20%
15-24	40%			DE	15%
25-34	22%
35-44	18%
45+	10%